Monday 21 October 2013

Institutional Research

As part of my design research for my magazine, I was asked to look for information about different institutions. I was given a list of six different institutions and then had to talk about the details of them and what type of publications that they produced. By looking at the different institutions that there is for magazines, it helped me gain some knowledge on what sort of institution I think would want to produce my magazine.



EMAP:

Emap International Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. Some brands that Emaps are involved with are; Retail week, Retail Jeweller and Drapers. It has 20 magazines in its business-to-business portfolio including: 
  • Architects Journal
  • Architectural Review
  • Broadcast
  • Construction News
  • Drapers
  • Health Service Journal
  • Local Government Chronicle
  • Materials Recycling Week
  • Nursing Times
  • Retail Week
  • Recycling & Waster Management
  • Screen International








                                       CONDÉ NAST:
Condé Nast is largely considered to be the originator of the “lifestyle magazines” a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. The company itself is based in the US and produces 18 consumer magazines. More recently, Condé nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. 



Fashion and lifestyle

  • Vogue 
  • W
  • Glamour
  • Allure
  • Self
  • Teen Vogue
  • GQ
  • Details
  • Lucky
  • Style.com/Print
  •  Vanity Fair
  • The New Yorker





                                              NATMAGS:
Natmags (short of National Magazine Company) was a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation.  Nat Mags merged with Hachette Filipacchi Médias UK in 2011 to form Hearst Magazines UK.
  • Best
  • Coast
  • Company
  • Cosmopolitan
  • Cosmopolitan Bride
  • Country Living
  • Esquire
  • Good Housekeeping
  • Harper's Bazaar
  • House Beautiful
  • Men’s Health (UK only)
  • Prima
  • Prima Baby
  • Real People
  • Reveal
  • Runner's World (UK only)
  • She
  • You & Your Wedding
  • Zest magazine


                                           IPC MEDIA:
IPC Media LTD (formerly International Publish Corporation), a wholly owned subsidiary of Time Inc, is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. 
In April 2012 IPC Media scooped an award for Best Production Team of the Year at the Professional Publishers Association Production and Environment Awards 2012. IPC Media groups its current titles under three magazine divisions each focusing on a core audience.

It is essential that I take this institution into consideration when choosing which one I would like to produce my magazine as "Teen Now" is one of their current publishing divisions. 



FUTURE PUBLISHING:
Future plc is a media company; in 2006 it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers. It is a constituent of the FTSE Fledgling Index. The company also owns the US company, Future USThe company was founded as Future Publishing in Somerton, Somerset in 1985 by Chris Anderson with the sole magazine Amstrad Action.




                                               BAUER MEDIA:
Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. 
Bauer brands include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide as well as a number of puzzle magazines. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. 
























When I finished researching the institutions, I felt like BAUER media publishing would suit more with my magazine as when looking at their brands, I found out that they are involved with companies like 4MUSIC and Smashhits. These companies mainly focus on Pop music and stuff that is in the charts which appeals to my magazine as this is the type of genre I am going for.

No comments:

Post a Comment