Research| Target Audience's Attitudes and Interests

Mindmap of interests of my TA

The target audience of my magazine is aimed at young girls who are aged around 11-16. As you can see from the small mind map, they would be interested in very girly things such as makeup, shoes and painting their nails. They tend to enjoy going shopping, mainly on the high street, and getting new clothes. This links with their attitudes as they will feel like they want to have the latest look in order to be like some of the celebrities that they like to look up to. Due to the age of my TA, they will still be in school full time but still like go out on the weekends with their friends. My target audience will also be interested in the latest bands/boybands and artists (mainly male), this will include the likes of The Wanted, One direction, Justin Bieber, Ellie Goulding etc. The attitudes of the young girls will be that they want to look their best at all times and will want to know the most popular fashion choices and best makeup tips for them.